Adrian BurkeMay 29, 20252 min readHow We Use ChatGPT Pro at Clickaroo.How We’re Harnessing AI at Clickaroo - Without Losing the Soul of Strategy ChatGPT Pro isn’t a gimmick. It’s a high-performance tool that...
Adrian BurkeMay 14, 20253 min readDo You Know Your Customer? I bet you don't.In banking, there's a foundational principle called KYC—Know Your Customer. It's a regulatory framework designed to verify identities,...
Adrian BurkeMay 13, 20251 min readFrom Student to Strategist: Why I Built ClickarooA few years ago I joined Flowium, a fast-growing NYC agency to immerse myself in something I was obsessed with but hadn’t yet mastered:...
Adrian BurkeMay 12, 20251 min readThe Power of One: Why Every Email Should Have a Singular FocusIn a world where inboxes are cluttered and attention spans are thinner than ever, the emails that win aren't the ones that say everything...
Adrian BurkeMay 9, 20252 min readInbox Lessons: What Years of Email Taught MeAfter 30 years in the marketing world — and the better part of the last decade focused on email and lifecycle marketing — I’ve seen...
Adrian BurkeApr 25, 20251 min readWhy Email is the Last True Digital Asset (and Why You Should Treat It Like Gold)In a world obsessed with likes, shares, and follows, it's easy to get distracted by vanity metrics. But let me be clear: followers are...
Adrian BurkeApr 16, 20252 min readWhy Email Marketing?My Ethos on Creating Meaningful Connections For the past 30 years, I’ve lived and breathed the natural health products industry, helping...