My Ethos on Creating Meaningful Connections
For the past 30 years, I’ve lived and breathed the natural health products industry, helping brands build trust, loyalty, and genuine connections with their customers. More recently, I spent three years in the fast-paced world of email marketing, working with some of the largest consumer packaged goods (CPG) brands in the U.S. This experience reinforced what I’ve always believed—email marketing isn’t just about selling. It’s about relationships, storytelling, and value.
Now, I’m back in Canada, bringing my expertise to brands that want a more thoughtful, strategic approach to email marketing. I founded Clickaroo with one core mission: to help businesses build long-term relationships with their audience, not just chase quick wins.
The Clickaroo Approach to Email Marketing
Too often, brands treat email as a transactional tool—blast an offer, hope for sales, and repeat. But the most successful brands approach email differently. They see it as a direct line to their customers, a way to nurture trust and deliver ongoing value. That’s what I help businesses achieve.
Here’s what I believe makes email marketing truly effective:
1. Customer-Centric Storytelling - Your emails should feel like a conversation, not a sales pitch. By crafting narratives that resonate with your audience’s needs, challenges, and aspirations, we create emails that people actually want to open.
2. Value First, Always - Great email marketing isn’t about what you want to sell—it’s about what your audience wants to receive. Whether it’s insightful content, exclusive perks, or practical advice, every email should serve a purpose beyond just revenue.
3. Data-Driven Strategy - Email marketing is both an art and a science. While storytelling builds emotional connections, data ensures we’re sending the right message to the right person at the right time. I use analytics to continuously refine strategies that drive engagement and conversions.
4. Long-Term Growth Over Short-Term Gains - Quick sales spikes might feel good, but they don’t build sustainable brands. I focus on creating email strategies that foster loyalty and turn one-time buyers into lifelong customers.
5. Deliverability Matters - The best email in the world won’t work if it lands in spam. I ensure that your emails not only look great but also follow best practices for inbox placement and engagement.
Let’s Build Something Meaningful
I started Clickaroo because I believe email marketing should be intentional, personal, and genuinely useful. If you’re looking to move beyond cookie-cutter campaigns and build an email program that nurtures relationships and drives long-term success, let’s talk.
I’m here to help brands in the natural health and wellness space—and beyond—elevate their email marketing game. Whether you're just starting out or looking to optimize an existing program, I’d love to collaborate.
Let’s make email marketing work smarter, not harder.
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