How We Use ChatGPT Pro at Clickaroo.
- Adrian Burke

- May 29
- 2 min read
How We’re Harnessing AI at Clickaroo - Without Losing the Soul of Strategy
ChatGPT Pro isn’t a gimmick. It’s a high-performance tool that - when wielded with intention - can supercharge your agency’s creative firepower. At Clickaroo, we don’t use it to cut corners. We use it to sharpen the edge.
Why We’re Betting Big on ChatGPT Pro
⚡ Lightning-fast idea generation without burnout
🎯 Precise execution that matches our strategy
🧠 Smarter, faster insights than any junior hire
🎤 A consistent brand voice, no matter the volume
ChatGPT Pro is how we move fast without getting sloppy.
What It Really Does Best
Nails brand tone and buyer nuance
Writes high-converting email, SMS, and site flows
Transforms briefs into clear strategy and structure
Codes logic for quizzes, automations, and personalization
Keeps messaging airtight from one touchpoint to the next
It’s not your copywriter. It’s your power tool.
Where We’re Already Winning
Inside the Clickaroo lab:
📨 Building entire campaign sequences in hours, not days
🧪 Rapid-fire CTA, subject line, and header variations
🧠 Structuring zero-party data quizzes that actually convert
🕵️ Reviewing flows for gaps, tone misses, and friction
📣 Drafting thought leadership content that sounds like us
🚫 Boundaries We Won’t Cross
Trusting GPT blindly - it can fabricate. We verify everything.
Assuming it knows real-time performance - it doesn’t.
Relying on it to “get” nuance - it needs smart prompts.
Forgetting its memory limits - it’s thread-based unless customized.
📌 Speed Without Strategy Is Noise
GPT is our engine, not our compass
Every output goes through a human lens for brand alignment
It’s like our sharpest junior - great instincts, but still learning
🔥 Prompts That Drive Performance
Prompts we love:
"Act as a retention strategist for [Brand] with a witty tone..."
"Match the vibe of this landing page [link]..."
"Give me 3 subject lines + previews + CTAs in a table format."
Better prompts = better performance. Period.
🔁 The Loop That Works
Clickaroo’s Golden Rule:
“AI for the first 80%. Human for the final 20%.”
Where we step in:
Clarifying context and business logic
Injecting emotional weight where it matters
Structuring CTAs and messaging flow for conversions
What’s Coming
We’re just getting started:
🛠️ Internal prompt libraries across services
🤖 Branded GPTs tailored to Clickaroo clients
📍 AI-assisted positioning and market analysis tools
Final Thought: Build With Intention
ChatGPT Pro doesn’t replace human strategy - it unlocks more of it. Used well, it turns good marketers into dangerous ones.
At Clickaroo, we use AI to distill, elevate, and respect the inbox. Because growth without grounding? That’s just noise.

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