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How We Use ChatGPT Pro at Clickaroo.

  • Writer: Adrian Burke
    Adrian Burke
  • May 29
  • 2 min read

How We’re Harnessing AI at Clickaroo - Without Losing the Soul of Strategy


ChatGPT Pro isn’t a gimmick. It’s a high-performance tool that - when wielded with intention - can supercharge your agency’s creative firepower. At Clickaroo, we don’t use it to cut corners. We use it to sharpen the edge.


Why We’re Betting Big on ChatGPT Pro

⚡ Lightning-fast idea generation without burnout

🎯 Precise execution that matches our strategy

🧠 Smarter, faster insights than any junior hire

🎤 A consistent brand voice, no matter the volume

ChatGPT Pro is how we move fast without getting sloppy.

What It Really Does Best

  • Nails brand tone and buyer nuance

  • Writes high-converting email, SMS, and site flows

  • Transforms briefs into clear strategy and structure

  • Codes logic for quizzes, automations, and personalization

  • Keeps messaging airtight from one touchpoint to the next

It’s not your copywriter. It’s your power tool.

Where We’re Already Winning

Inside the Clickaroo lab:

📨 Building entire campaign sequences in hours, not days

🧪 Rapid-fire CTA, subject line, and header variations

🧠 Structuring zero-party data quizzes that actually convert

🕵️ Reviewing flows for gaps, tone misses, and friction

📣 Drafting thought leadership content that sounds like us


🚫 Boundaries We Won’t Cross

  • Trusting GPT blindly - it can fabricate. We verify everything.

  • Assuming it knows real-time performance - it doesn’t.

  • Relying on it to “get” nuance - it needs smart prompts.

  • Forgetting its memory limits - it’s thread-based unless customized.


📌 Speed Without Strategy Is Noise

  • GPT is our engine, not our compass

  • Every output goes through a human lens for brand alignment

  • It’s like our sharpest junior - great instincts, but still learning


🔥 Prompts That Drive Performance

Prompts we love:

  • "Act as a retention strategist for [Brand] with a witty tone..."

  • "Match the vibe of this landing page [link]..."

  • "Give me 3 subject lines + previews + CTAs in a table format."

Better prompts = better performance. Period.

🔁 The Loop That Works

Clickaroo’s Golden Rule:

“AI for the first 80%. Human for the final 20%.”

Where we step in:

  • Clarifying context and business logic

  • Injecting emotional weight where it matters

  • Structuring CTAs and messaging flow for conversions


What’s Coming

We’re just getting started:

🛠️ Internal prompt libraries across services

🤖 Branded GPTs tailored to Clickaroo clients

📍 AI-assisted positioning and market analysis tools



Final Thought: Build With Intention


ChatGPT Pro doesn’t replace human strategy - it unlocks more of it. Used well, it turns good marketers into dangerous ones.


At Clickaroo, we use AI to distill, elevate, and respect the inbox. Because growth without grounding? That’s just noise.


 
 
 

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