6 Reasons Smart Founders Take Email More Seriously.

1. 

   Lifecycle marketing is an autonomous and often evergreen conversation guided by consumer preference and behavior. Founders & operators need to get over their romantic notions of what they think email/lifecycle marketing is all about. Get your head wrapped around that.

   
   

2. This is a big one: Email procurement and Lifecycle strategies are the single most impactful disciplines a company can deploy to help de-risk the business. I’ll talk more about this in another post.

   
   

3. The feedback loop is instant, and the data collected can quickly help guide responsible use of cash, messaging and R&D. The measurability exists in a way most can not imagine.

   
   

4. Email conversations build culture.

   
   

5. The data collected becomes proof of concept in a marketplace to help scale, can help verify the market opportunity, can identify the actual customer and not the one you think the business is serving. Who and why people buy…it’s simple, but so powerful.

   
   

6. And the point I’m most passionate about: Lifecycle strategies build reputation…that is to say, BRAND. The conversation with the consumer is direct, intentional, and nurturing. This alone is the reason for companies to start taking their email marketing strategies more seriously. I can’t express this enough.

I’ve been in many conversations with my teams over the years and most have poo-pooed the idea of email marketing, including myself…what a mistake that was. So…founders / operators; build your lists, segment, engage, build systems, and understand the accelerating power of a well-planned lifecycle strategy.

It’s time for you to take email marketing much more seriously.