Thinking on Two Wheels

It’s been a while since I’ve shared something here.

I’ve been on the road, crossing the U.S. by motorcycle.

There’s a meditative quality to long-distance riding: the rhythm, the focus, the miles of uninterrupted thought.

It strips away distraction. And somewhere between the mountains and the Midwest,

I found a kind of clarity about Clickaroo, about what we do and why we do it.

Riding forces you to be present.

To read the road.

To respect every movement.

The inbox is no different.

It’s not something to push through on autopilot; it’s something to respect, one message at a time.

Lately, I’ve noticed how often email gets misunderstood. Too many treat it as a lever, transactional, short-term, disposable.

But real performance comes from patience, from rhythm, from building inbox equity.

Every send is a deposit or a withdrawal. You add equity when you deliver value before asking for it. You lose it when you shout without listening.

“Respect the Inbox” isn’t a slogan. It’s a strategy.

The brands that understand this, that use email to build culture, not just clicks, earn a kind of attention...no algorithm can touch.