A Quick Flow Audit Checklist for 2026.

You do not need a full teardown to get value. Start here:

Structure and timing

• Are delay timings still aligned with real buying behavior?

• Do emails fire too close together or too far apart?

• Are there legacy branches that no longer serve a purpose?

  
  

Links and paths

• Do emails send people to the best destination?

• Are dynamic links used where intent is already high?

• Are any links generic, outdated, or unnecessary?

  
  

Incentives and logic

• Are discounts conditional or blanket?

• Do repeat non-converters get different treatment than first-time shoppers?

• Are incentives clearly explained, including product eligibility?

  
  

Properties and triggers

• Are date and custom properties still being populated?

• Are property updates live and configured correctly?

• Are people actually entering every flow you expect them to?

  
  

Content and clarity

• Does each email do one clear job?

• Are expectations set early in longer flows?

• Is anything assumed that should be stated plainly?

  
  

If you improve even one or two of these areas, you are already moving forward.